Maximize Your Driving Potential

A program built by drivers for drivers. It's time to Re-Design & Re-Define typical driver coaching.

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The Drive Refine Process

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Are you getting the most out of your car every time you get behind the wheel? Let's talk about how we can give you an edge over your competition.

Meet the Experts

Helping drivers find success on and off the track.
Joey Coulter
Founder, Optimization Director
Austin Theriault
Consultant, Driver Optimization
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The overall defining factor for myself after working with DriveRefine has been my confidence. They have so much racing experience across a huge spectrum that most racers alone could not gain in a career. So to have that knowledge base to lean on and work from just makes me a better racer. 

Wyatt Alexander Inaugural Granite State Pro Stock Series 150 Winner
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I wouldn’t be able to be where I am at and run as good as I do without DriveRefine. I have been taught so much. I have worked on skills that I have been taught. I wouldn’t be the driver that I am today if it weren’t for DriveRefine.

Howie DiSavino III ARCA Menards Series
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DriveRefine has been a blessing. Going through their process each week allows me to better collect and organize my thoughts and experiences. I can then take those experiences and use them to learn from and better prepare for the next week. I am much more confident when I can go into a race this much more prepared!

Christie Thomason Non Wing Sprint Car
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As a driver, when you find yourself operating inside a comfortable box, what you fail to recognize is the stall of your evolution as a winning competitor. CIV Driver Optimization was able to asses my program, lay a solid organizational foundation for our team, and specifically contour the process to me and my goals.

Brian Obiedzenski 2018 SNRP Track Champion
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I had 1 week between testing and racing the Nashville Fairgrounds ARCA race. I could not believe the amount of things we learned from the test using CIV Driver Optimization.

Ryan Repko 2018 Bobby Issac Memorial Winner
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Drive Refine was a huge boost to our micro program. Now that we have moved up to sprints, this program has been perfect for tackling this huge learning curve!

Braydon Cromwell 2017 Jayhusker Winged & Nonwinged Champion