National Series Optimization System

There is a serious gap not being addressed by spotters and typical driver coaching in our industry today. Over 50% of success on the track begins with proper preparation, planning, and follow up post-race to document issues and find solutions. Paired with our Driver Optimization Process developed by NASCAR Driver’s Austin Theriault and Joey Coulter, we feel like this unique program will give our drivers an advantage over the rest of the competition.

Our Goals

What we want to accomplish with every driver. All of our programs include a focus on achieving these goals.

  • Help the development of the drivers "tuning scale"
  • Match the driver’s and the crew chief's "tuning scale" for more accurate changes
  • Help determine if an issue is cause or effect
  • Quickly resolve any communication discrepancies
  • Identify trends in driving styles, preferences, and possible handling or balance issues if they are reoccurring
  • Teach driver to log and store all information and feedback gathered during an event
  • Help the driver establish a starting point when returning to the same track
  • Assist driver in auditing their own audio communications to find discrepancies and trends

Our Tools

What we use to help our drivers reach their goals. All of our coaching programs include these tools.

  • Comprehensive Debrief Log
  • Analysis of race footage and/or in-car camera footage
  • Use video and audio information to supplement verbal feedback
  • Data acquisition analysis
  • Dartfish analysis

Custom Driver Optimization Programs

We provide a number of options to customize the driver optimization process for the driver. We do this by balancing the work done in-person (at-track) and remotely to craft a plan that fits with the driver's budget.

Pre/Post Race Base Program

Includes Pre / Post Race Process, carried out during the week, in-person, via phone, and/or video conference.

Cost: $399 / event

Get Started
  • Debrief Sheet Analysis
  • Find Trends/ Discuss Solutions
  • Work on Improving Feedback & Communication
  • Sim Work
  • In-Car Video Critique
  • Driver/Crew Audio Critique

Base Program + At-Track Optimization

Includes all base program elements described above, plus these additional at-track elements. Cost depends on length of event.

$1399 per race event + Travel and Lodging


$1099 per test, if not part of the race weekend + Travel and Lodging

Get Started
  • Debrief with driver and crew chief after sessions
  • Dartfish analysis (when applicable)
  • Translator between Driver and Crew Chief
  • Driving Line Optimization
  • Race Strategy
  • Pre-event track walk
  • Data acquisition analysis (at tests)
  • Spotting (when applicable)