Pro DriverRefine Optimization

There is a serious gap not being addressed by spotters and typical driver coaching in our industry today. Over 50% of success on the track begins with proper preparation, planning, and follow up post-race to document issues and find solutions. Paired with our Driver Optimization Process developed by NASCAR Driver’s Austin Theriault and Joey Coulter, we feel like this unique program will give our drivers an advantage over the rest of the competition.

Our Goals

What we want to accomplish with every driver. All of our programs include a focus on achieving these goals.

  • Help the development of the drivers "tuning scale"
  • Match the driver’s and the crew chief's "tuning scale" for more accurate changes
  • Help determine if an issue is cause or effect
  • Quickly resolve any communication discrepancies
  • Identify trends in driving styles, preferences, and possible handling or balance issues if they are reoccurring
  • Teach driver to log and store all information and feedback gathered during an event
  • Help the driver establish a starting point when returning to the same track
  • Assist driver in auditing their own audio communications to find discrepancies and trends

Our Tools

What we use to help our drivers reach their goals. All of our coaching programs include these tools.

  • Comprehensive Debrief Log
  • Analysis of race footage and/or in-car camera footage
  • Use video and audio information to supplement verbal feedback
  • Data acquisition analysis
  • Dartfish analysis
  • SMT Support & Analysis

Custom Driver Optimization Programs

We provide a number of options to customize the driver optimization process for the driver. We offer at-track programs as well for an addition cost per day plus travel, lodging, and credential costs.

Pro DriveRefine Optimization

Program levels are cumulative. Level 2 includes everything in level 1. 

Level 1 Cost: $1,200 per month

Level 2 Cost $2,000 per month

Get Started
  • Race Prep + Debrief Sheet Analysis
  • Discuss Trends + Solutions
  • Improve Feedback & Communication
  • Sim Work- iRacing and OEM
  • In-Car Video + SMT Analysis
  • Optimize Communication with Team

At-Track Optimization

Includes all base program elements described above, plus these additional at-track elements. Cost depends on length of event.

$1,250 per race event + Travel, Lodging, & Credentials


$1,000 per test, if not part of the race weekend + Travel and Lodging

Get Started
  • Debrief with driver and crew chief after sessions
  • Dartfish analysis (when applicable)
  • Translator between Driver and Crew Chief
  • Driving Line Optimization
  • Race Strategy
  • Pre-event track walk
  • Data acquisition analysis (at tests)
  • Spotting (when applicable)